Boost Your Website’s SEO with Pinterest: A Guide to Effective Link-Building


Pinterest is a popular social media platform that allows users to discover, save, and share images, videos, and other content. While it is commonly known as a visual search engine and a source of inspiration for users, Pinterest can also be a powerful tool for driving traffic and improving search engine optimization (SEO) for businesses and websites. In this blog article, we will explore the concept of using Pinterest for SEO link-building and how it can benefit your online presence.

Understanding SEO Link-Building

Before delving into the specifics of using Pinterest for SEO link-building, it is important to understand what SEO link-building is and why it is important for your website. SEO link-building is the process of acquiring backlinks from other websites to your own. These backlinks act as a vote of confidence from other websites, signaling to search engines that your website is trustworthy and relevant. The more quality backlinks your website has, the higher it will rank in search engine results pages (SERPs).

How Pinterest Can Help with SEO Link-Building

Pinterest can be a powerful tool for SEO link-building because of its high domain authority and its ability to drive referral traffic to your website. With over 320 million monthly active users, Pinterest has a significant reach and can expose your website to a larger audience. Additionally, Pinterest has a high domain authority of 94, making it a valuable source for backlinks. When a user saves or shares your pin, it creates a backlink to your website, which can improve your website’s SEO.

Optimizing Your Pinterest Profile for SEO

The first step in using Pinterest for SEO link-building is to optimize your Pinterest profile. This includes choosing a username that reflects your brand or business, writing an engaging bio, and adding a link to your website. It is important to use relevant keywords in your profile to improve your chances of appearing in Pinterest search results. Additionally, make sure to enable Rich Pins, which are pins that include extra information from your website, such as product prices or recipe ingredients. Rich Pins can help improve your website’s SEO by providing more context to your pins and making them more informative.

Creating SEO-Friendly Pins

The next step is to create SEO-friendly pins. This involves using relevant keywords in your pin titles, descriptions, and hashtags. When creating a pin, make sure it is visually appealing and eye-catching to attract more saves and shares. You can also create multiple pins for the same content, using different images and descriptions, to increase the chances of it being discovered by users. Additionally, make sure to include a link to your website in the pin description to create a backlink.

Utilizing Pinterest Boards for SEO

Pinterest boards are another powerful tool for SEO link-building. Boards are collections of pins that are organized around a specific topic. By creating boards related to your niche or industry, you can attract a targeted audience and increase the chances of your pins being saved and shared. Make sure to use relevant keywords in your board titles and descriptions to improve their visibility in Pinterest search results. You can also collaborate with other Pinterest users by inviting them to contribute to your boards, which can increase the reach and exposure of your pins.

Promoting Your Pins for Maximum Exposure

To get the most out of Pinterest for SEO link-building, it is important to promote your pins for maximum exposure. This can be done in several ways, such as using Pinterest’s paid advertising platform, called Promoted Pins, which allows you to target specific demographics and interests. You can also collaborate with influencers or join group boards to reach a larger audience. Additionally, make sure to share your pins on other social media platforms and embed them on your website or blog to create more backlinks.


In conclusion, using Pinterest for SEO link-building can be a valuable tactic for improving your website’s SEO and driving traffic. By optimizing your Pinterest profile, creating SEO-friendly pins, utilizing Pinterest boards, and promoting your pins, you can increase the visibility and reach of your website. Remember to use relevant keywords and to create visually appealing content to attract more saves and shares. With the right strategy, Pinterest can be a powerful tool for boosting your website’s SEO and driving more organic traffic. So why wait? Start implementing these tactics and see the results for yourself!